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There were barely 50, visitors on the opening days while it was expectedvisitors Hill, Euro Disney failed to attract local visitors due to some factors that also contributed poor performance during its first year operation.
They thought that French could easily accept American culture as what the Japanese did.
However, French are really proud of their culture, such as language, history, and country Euromonitor International They have their own lovable cartoon characters. Followed by the policy of Euro Disney, any alcoholic beverages were not allowed within the park.
This was again a proof that Disney did not respect the local culture. French is the biggest consumers of wine, so that a meal New york city adventure essay wine is out of mind.
One of the main problems was the American managers requiring all meeting onducted in English Hill, As have mentioned before, French are really proud of their culture including their language.
The enforcement in using English in every meeting that attended by the majority of French were just unthinkable. The appearance of the employees was also strictly limited with the American standard. This was considered as a violation towards individual liberty which is illegal under the French Law.
Disney was not knowledgeable about the local culture, thus, everything was based on the wrong assumption which affected the constructions, designs, and park management. The restaurant was downsized as the Disney executives received wrong information that Europeans does not take breakfast.
Besides that, wrong assumption also affected the park staffing schedule. A general assumption of Monday will be light day for visitors while Friday the heavy one was not applied for the French. Wrong assumption caused oversupply of employees on Monday and shortage of employees on Friday and the final result was unhappy and unsatisfied guests.
The naming of the Euro Disney contributed to the poor performances of it. Lack of local culture knowledge was the biggest cause. During a recession time, job losses and unemployment is very high Merriam-Webster, People tend to cut their spending.
They would prioritize for necessary things such as food, utilities, and other for a daily living. As a conclusion, all of these factors are foreseeable by Disney. Lack of knowledge of the local culture and the American ethnocentric tendency make the foreseeable things covered with the mist.
Global recession, wrong pre-assumption, and Unknowledgeable of local culture are controllable things that can be managed well. For example, during the global recession, Disney can introduce affordable packages which may attract people on visiting Euro Disney. The wrong pre-assumption that affect the construction design can be overcome by building a fast and temporary facilities while waiting for the permanent building is being built.
Hiring local French advisor is one of the solutions to the lack of local culture knowledge. People are more interested to visit those events rather than Euro Disney that can be visited anytime.
The reason of the preferences between 2 cities in Asia continent will be explained further below. The UAE is located in the eastern part of the Arabian Peninsula which occupies a position of immense strategic importance Euromonitor International It is one of the leading tourist destinations in the Middle East.
Dubai, one of the most advance cities in the UAE, is covered with world-class hotels, beach resorts, nightclubs and bars, as well the shopping centres. Thus, Dubai is one of the popular destination for tourism. Indonesia, the fourth most populous nation, is located strategically in South East Asia which is one of the tourism destination as it has many potential tourism attractions Euromonitor International, Jakarta, the capital city, is the gate of foreign visitors to enter Indonesia.
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